Tourism service dock management

Sea tourism has long been a strong point of Khanh Hoa. In recent years, the newly exploited sea areas enriched marine tourism products. The development of tourism infrastructure has helped the province attract more visitors to Khanh Hoa. However, with the reality of unsynchronized tourism development, Khanh Hoa has been facing many shortcomings. Currently, traffic jams have become the problem of a city once considered peaceful and calm. While the number of accommodation rooms has increased rapidly, space, environment and tourism services have not been adequately invested. Comment on tourism in Khanh Hoa “excess sleep, lack of play” is absolutely true.

Sea and island tourism is over-exploited

Currently, the market share of visitors to Nha Trang – Khanh Hoa chooses island and island tours accounting for over 80%. It is worth mentioning that this market share has been over-exploited, leading to overcrowding. On holidays, New Year or weekends, the ports and ports are crowded with tourists. Guests must squeeze every step to get off the boat. In fact, at present, island tourism destinations in Khanh Hoa are “gong” to welcome guests. Only 4 islands, each day must welcome thousands of visitors. Sometimes guests come to the place because it is too crowded to return. The current overexploitation will lead to many consequences. Visitors that tourism establishments do not meet the essential needs will make customers unhappy. Gradually, the image of island tourism will be less beautiful in the eyes of visitors. The number of visitors coming back is getting smaller.

Besides, the current marine environment is polluted, in part because of excessive tourism exploitation. Typically Nha Trang Bay, many coral reefs are endangered due to pollution, broken places. The latest survey of Nha Trang Bay shows that up to 45% of coral disappeared compared to 10 years ago. Many localities encroach on the sea and build solid constructions that seriously affect the marine environment …

Need strategy and product diversification

I think that in order to develop sustainably, Khanh Hoa tourism needs to implement three major solutions, namely: focusing on improving destination management capacity, ensuring service quality; strengthening regional links, industry links, business links from which to create a tourism ecosystem, create an attractive tourism environment; improve the quality of human resources, especially the skill of common vocational skills.

Only links can lower product prices, improve service quality to attract visitors; create a new tourism ecosystem with many good destinations, many good hotels, and many good shopping places, contributing to make Khanh Hoa tourism with a strong brand to attract more returning tourists.

However, currently the tourism market in Khanh Hoa is heavily dependent on Chinese and Russian visitors. Perhaps this is one of the dilemmas for managers. With the large number of Chinese tourists coming to Khanh Hoa now, Khanh Hoa will be harder to attract markets of Western Europe, North America … Therefore, at the same time with diversifying tourism products, Khanh Hoa It is necessary to have a smart marketing strategy, smartly manage the destination to divide the guests, avoid conflicts between different groups of people, so that the lowlands and oats are always attractive and attractive. keep visitors coming, keep them going.